Filed under: Hybrid, Marketing/Advertising, Videos, Hatchback, Toyota



The curtain's been lifted on the ad campaign for the Toyota Prius C, and it's all about the game of life via the boardgame The Game of Life. The first spot is called Malti-poo and in it's ad-speaky way it targets "city-dwelling millennials" as it "demonstrates key vehicle attributes in a fun and approachable way." It "embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game" while it also "offers visual tools and easy ways to share digestible information and collect opinions."

In English: it's trying to hook first-time car buyers on the notable features of the Prius C in inventive ways. Case in point: the Malti-poo spot will be followed by one called "Dolphin Tattoo," and platforms will include broadcast television, print, consumer experience and a YouTube channel that provides car buying and financial advice.

See below for the ad and the press release describing the campaign.Continue reading Toyota Priuc C ad campaign begins with "Malti-poo" spot

Toyota Priuc C ad campaign begins with "Malti-poo" spot originally appeared on Autoblog on Mon, 12 Mar 2012 18:00:00 EST. Please see our terms for use of feeds.



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