Filed under: Budget, Sedan, Marketing/Advertising, Videos, Toyota



Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.

The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:

Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

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In our First Drive of the 2014 Corolla, we found it to be a perfectly fine vehicle for the sort of day-to-day, appliance-like tasks it will be asked to accomplish, but in terms of excitement... there isn't any. But since research shows that more and more younger buyers don't really give a hoot about driving, perhaps a shiny new appliance like the Corolla is exactly what they'll be looking for when it comes time to buy a car.

Scroll down to have a look at Toyota's newest commercial for the Corolla, as well as the company's press blast.Continue reading First 2014 Toyota Corolla commercial dances through time

First 2014 Toyota Corolla commercial dances through time originally appeared on Autoblog on Sat, 07 Sep 2013 19:05:00 EST. Please see our terms for use of feeds.



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That first one is dope