pFiled under: a href="http://www.autoblog.com/category/carbuying/" rel="tag"Car Buying/a, a href="http://www.autoblog.com/category/hybrids/" rel="tag"Hybrids/Alternative/a, a href="http://www.autoblog.com/category/green/" rel="tag"Green/a, a href="http://www.autoblog.com/category/toyota/" rel="tag"Toyota/a/pa href="http://www.bloomberg.com/apps/news?pid=newsarchiveamp;sid=a003hu3I9JYY"img vspace="4" hspace="4" border="0" alt="" src="http://www.blogcdn.com/www.autobloggreen.com/media/2009/04/2010-prius-580.jpg" //abr /br /With the introduction of the a href="http://www.autoblog.com/tag/HondaInsight/"Honda Insight/a, Toyota is facing the most serious challenge yet to its hybrid dominance since the Prius debuted. While the Insight's hybrid technology is not as sophisticated as Toyota's, it delivers excellent fuel economy, and more importantly, the Insight has a significant price advantage over the Prius. Given the threat and the current difficulties facing the auto market, Toyota has apparently decided to take up the fight by cutting the base price of the Prius by $1,000 to $21,000, only $1,200 more than the Honda. br /br /Toyota's strategy in Japan was to keep the previous generation Prius in production to compete with the Insight on price. However, when we asked a Toyota spokesman in New York if the company evaluated the same option for the US, we were told Toyota decided against it due to new OBD-II regulations that would have required significant updates to the old Prius, negated any cost advantage. emThanks to Jarret for the tip!/embr /br /[Source: a href="http://www.bloomberg.com/apps/news?pid=newsarchiveamp;sid=a003hu3I9JYY"Bloomberg/a]p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"a href="http://www.autoblog.com/2009/04/21/toyota-to-take-on-insight-by-cutting-prius-base-price-to-21-000/"Toyota to take on Insight by cutting Prius base price to $21,000/a originally appeared on a href="http://www.autoblog.com"Autoblog/a on Tue, 21 Apr 2009 09:30:00 EST. Please see our a href="http://www.weblogsinc.com/feed-terms/"terms for use of feeds/a./ph6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"/h6a href=http://www.bloomberg.com/apps/news?pid=newsarchiveamp;sid=a003hu3I9JYYRead/anbsp;|nbsp;a href="http://www.autoblog.com/2009/04/21/toyota-to-take-on-insight-by-cutting-prius-base-price-to-21-000/" rel="bookmark" title="Permanent link to this entry"Permalink/anbsp;|nbsp;a href="http://www.autoblog.com/forward/1523077/" title="Send this entry to a friend via email"Email this/anbsp;|nbsp;a href="http://www.autoblog.com/2009/04/21/toyota-to-take-on-insight-by-cutting-prius-base-price-to-21-000/#comments" title="View reader comments on this entry"Comments/apa href="http://feedads.googleadservices.com/~at/T6f21Rj5pvL1ombrFZFAxRuPDGQ/a"img src="http://feedads.googleadservices.com/~at/T6f21Rj5pvL1ombrFZFAxRuPDGQ/i" border="0" ismap="true"/img/a/pdiv class="feedflare"a href="http://feeds2.feedburner.com/~ff/weblogsinc/autoblog?a=7UUf63FkV6Q:L9kf946viyo:wF9xT3WuBAs"img src="http://feeds2.feedburner.com/~ff/weblogsinc/autoblog?i=7UUf63FkV6Q:L9kf946viyo:wF9xT3WuBAs" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/weblogsinc/autoblog?a=7UUf63FkV6Q:L9kf946viyo:V_sGLiPBpWU"img src="http://feeds2.feedburner.com/~ff/weblogsinc/autoblog?i=7UUf63FkV6Q:L9kf946viyo:V_sGLiPBpWU" border="0"/img/a/divimg src="http://feeds2.feedburner.com/~r/weblogsinc/autoblog/~4/7UUf63FkV6Q" height="1" width="1"/

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