Filed under: Marketing/Advertising, Crossover, Toyota, Celebrities



The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.

Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.

You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.Continue reading Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander originally appeared on Autoblog on Mon, 15 Jul 2013 07:59:00 EST. Please see our terms for use of feeds.



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